- Autor
- Al Laheebi Ghayth (University of Miskolc, Hungary)
- Tytuł
- Application of Social Marketing in Circular Economy
Zastosowanie marketingu społecznego w gospodarce cyrkularnej - Źródło
- Intercathedra, 2021, nr 49(4), s. 183-188, rys., wykr., bibliogr. 15 poz.
- Słowa kluczowe
- Marketing społeczny, Gospodarka zamkniętego obiegu, Marketing
Social marketing, Circular economy, Marketing - Abstrakt
- Tradycyjny marketing dąży do osiągnięcia korzyści przez korporacje, natomiast marketing społeczny (SM) ma na celu dobro społeczeństwa. Może być wykorzystywany jako narzędzie interwencji w celu osiągnięcia celów gospodarki cyrkularnej. Zrównoważony rozwój zasobów jest głównym filarem gospodarki linearnej. W niniejszym badaniu zastosowano podejście eksploracyjne, aby zbadać dwie koncepcje: marketingu społecznego i gospodarki cyrkularnej oraz wykorzystania marketingu społecznego w gospodarce cyrkularnej. Wyniki pokazują, że instytucje publiczne i prywatne powinny być zachęcane do wydawania pieniędzy na cele społeczne.(abstrakt oryginalny)
Traditional marketing seeks the benefits of corporations, while social marketing is intended for the well-being of society. Social marketing (SM) can be used as a tool for intervention to achieve circular economy objectives. Resource sustainability is the central pillar of the linear economy. To this end, an exploratory ap****proach was adopted in this research to explore the two concepts: social marketing and circular economy, and the applications of social marketing in the circular economy. Findings show that public and private institu****tions should be encouraged to spend money on social issues. Social and environmental problems can be resolved by encouraging people to be sensitive to nature conservation.(original abstract) - Pełny tekst
- Pokaż
- Bibliografia
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- Cytowane przez
- ISSN
- 1640-3622
- Język
- pol
- URI / DOI
- http://dx.doi.org/10.17306/J.INTERCATHEDRA.2021.00132
