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Bartuś Kamila (University of Economics in Katowice, Poland)
Computer Support for Competitive Intelligence
Komputerowe wspomaganie Competitive Intelligence
Informatyka Ekonomiczna / Uniwersytet Ekonomiczny we Wrocławiu, 2021, nr 2 (60), s. 1-13, rys., tab., bibliogr. 54 poz.
Business Informatics / Uniwersytet Ekonomiczny we Wrocławiu
Słowa kluczowe
Analiza konkurencyjności, Informatyka ekonomiczna
Competitive Intelligence (CI), Business informatics
Klasyfikacja JEL: D83, M21
streszcz., summ.
Głównym celem artykułu jest przedstawienie teoretycznie dobrze ugruntowanej dyskusji na temat Competitive Intelligence i jego wspomagania komputerowego. Niniejszy artykuł jest próbą odpowiedzi na następujące pytania: (1) Jaka jest idea inteligencji konkurencyjnej i jej wspomagania komputerowego? (2) Jak wykorzystać macierz profili konkurencji (CPM), kanwę modelu biznesowego (BMC), widok oparty na zasobach (RBV) i organizację przemysłową (IO) w analizie konkurencji? (3) Jakie są ich zalety dla wspomaganej komputerowo CI? Poszukiwanie odpowiedzi na te pytania prowadzone było głównie na podstawie badań teoretycznych i empirycznych.(abstrakt oryginalny)

The main aim of the article is to present a theoretically well-grounded discussion on Competitive Intelligence and its computing support. This article is an attempt to answer the following questions: (1) What is the idea of Competitive Intelligence and its computer support? (2) How to use the Competition Profile Matrix (CPM), Business Model Canvas (BMC), Resource Based View (RBV) and Industrial Organization (IO) in competition analysis? (3) What are their advantages for Computer Aided CI? The search for answers to these questions was conducted mainly on the basis of theoretical and empirical research.(original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej w Warszawie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
Pełny tekst
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