- Autor
- Paulino Emmanuel P. (PLM Business Graduate School, Philippines)
- Tytuł
- Amplifying Organizational Performance from Business Intelligence: Business Analytics Implementation in the Retail Industry
- Źródło
- Journal of Entrepreneurship, Management and Innovation (JEMI), 2022, vol. 18, nr 2, s. 69-104, tab., rys., bibliogr. s. 95-102
- Tytuł własny numeru
- Quantitative Research in Economics and Management Sciences
- Słowa kluczowe
- Modelowanie równań strukturalnych, Wywiad gospodarczy, Analiza biznesowa, Przedsiębiorstwo
Structural Equation Modeling, Business intelligence, Business analysis, Enterprises - Uwagi
- Klasyfikacja JEL: M15, O32
streszcz., summ. - Abstrakt
- CEL: Koncepcja analityki biznesowej (BA) i business intelligence (BI) dopiero pojawia się na Filipinach. Ponieważ są to nowe koncepcje, ważne jest zbadanie ich wpływu na wydajność organizacji i wskaźniki wydajności w branży biznesowej. Celem jest zbadanie wpływu analityki biznesowej generującej business intelligence oraz jej wpływu na wydajność organizacji poprzez opracowanie modelu strukturalnego. W konsekwencji ustalono również wpływ wydajności organizacji na inne mierniki wydajności. METODYKA: Wykorzystano modelowanie metodą najmniejszych kwadratów - równania strukturalne. Zaproponowano model pokazujący, w jaki sposób business intelligence, generowany przez biznesowe BA, wpływa na wydajność organizacji, co w konsekwencji prowadzi do poprawy wydajności marketingowej, finansowej i procesów biznesowych. Przeprowadzono ankietę wśród analityków biznesowych i menedżerów wykonawczych firm detalicznych, które wdrażają BA już od co najmniej trzech lat. WYNIKI: Możliwości BA mają znaczący pozytywny wpływ na poziom BI. BI ma znaczący pozytywny wpływ na wydajność organizacji. Jednak wynik analizy moderacji wskazał, że poziom gotowości do wdrożenia BA nie może być uważany za czynnik moderujący związek między BI a wydajnością organizacji. IMPLIKACJE: Spośród różnych możliwości BA, system wspomagania decyzji i zarządzanie procesami biznesowymi okazały się najbardziej korzystnymi funkcjami w generowaniu BI. BI zwiększa wydajność organizacyjną, a w konsekwencji poprawia wydajność marketingu i procesów biznesowych w firmach detalicznych. Jednak gotowość do wdrożenia BA nie wpływa znacząco na to, jak BI poprawia wydajność organizacji. Ogólnie rzecz biorąc, zaleca się, aby w celu zwiększenia wydajności marketingu i procesów biznesowych, firmy detaliczne skupiły się na możliwościach BA systemu wspomagania decyzji i zarządzania procesami biznesowymi. ORYGINALNOŚĆ I WARTOŚĆ: jest to pierwsze badanie empiryczne na Filipinach, w którym oceniano wpływ analityki biznesowej i analizy biznesowej na wydajność organizacji. To badanie jest oryginalne w określaniu, jakie możliwości BA generują BI, co przekłada się na poprawę wydajności organizacji. Badanie to jest również wyjątkowe w określaniu, które kluczowe wskaźniki wydajności zostały znacznie ulepszone w wyniku jego wdrożenia. Może to służyć jako realne odniesienie dla innych badaczy zainteresowanych analityką biznesową i innymi technologiami dotyczącymi zarządzania danymi stosowanymi w operacjach biznesowych. (abstrakt oryginalny)
PURPOSE: The concept of business analytics (BA) and business intelligence (BI) is just emerging in the Philippines. Since these are new concepts, it is important to investigate their impact on organizational performance and the performance metrics in business industry. The aim of this study is to examine the impact of business analytics generating business intelligence and how it affects organizational performance by developing a structural model. Consequently, the impact of organizational performance on other performance metrics was also established. METHODOLOGY: The partial least squares - structural equation modeling was utilized, which proposed a model that shows how business intelligence, generated by business BA, affects organizational performance, which consequently leads to improved marketing, financial, and business process performance. A survey was conducted on business analysts and executive managers of retail companies that have already been implementing BA for at least three years. FINDINGS: BA capabilities have a significant positive effect on the level of BI. BI has a significant positive effect on organizational performance. However, the result of the moderation analysis indicated that the level of readiness for BA implementation could not be considered a moderating factor on the relationship between BI and organizational performance. IMPLICATIONS: Out of the different BA capabilities, the decision support system and business process management were found to be the most beneficial functions in generating BI. BI amplifies organizational performance and consequently improves the marketing and business process performance of retail firms. However, the readiness for BA implementation does not significantly affect how BI improves organizational performance. Overall, it is recommended that in order to enhance marketing and business process performance, retail firms should focus on the BA capabilities of decision support system and business process management. ORIGINALITY AND VALUE: This would be the first empirical study in the Philippines which has assessed how business analytics and business intelligence impact organizational performance. This study is original in determining what BA capabilities generate BI, which translates to improved organizational performance. This study is also unique in defining what key performance metrics are much improved as a result of its implementation. This may serve as a viable reference for other researchers interested in business analytics and other technology about data management applied in business operations. (original abstract) - Pełny tekst
- Pokaż
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- Cytowane przez
- ISSN
- 2299-7075
- Język
- eng
- URI / DOI
- https://doi.org/10.7341/20221823