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Autor
Piotrowski Dariusz (Nicolaus Copernicus University)
Tytuł
Consumer Perceived Ethicality of Banks in the Era of Digitalisation: the Case of Poland
Źródło
Economics and Business Review, 2022, vol. 8 (22), nr 1, s. 90-114, tab., bibliogr. 80 poz.
Słowa kluczowe
Etyka, Banki, Technologie cyfrowe, Bankowość elektroniczna, Doradztwo finansowe, Sztuczna inteligencja, Cyfryzacja, Bankowość
Ethics, Banks, Digital technologies, E-banking, Financial consulting, Artificial intelligence, Digitization, Banking
Uwagi
Klasyfikacja JEL: A13, G21, G41, O33
summ.
Abstrakt
Ethically conducted business has a positive impact on consumer trust, satisfaction and loyalty. The aim of this paper is to identify the bank activities that customers perceive as ethical and to what extent they affect consumer perceived ethicality. The binomial logit model applied in this study demonstrates that the honesty of financial advice, use of e-banking services and use of artificial intelligence technology to improve the quality of banking services have a significantly positive impact on consumers' perception of banks in Poland as ethical institutions. Significant variables that negatively influence consumer perceived ethicality include gender, education, use of financial advisory services, banks' manipulation of information about financial products and use of personal data against the will of customers. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka SGH im. Profesora Andrzeja Grodka
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Pełny tekst
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Bibliografia
Pokaż
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Cytowane przez
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ISSN
2392-1641
Język
eng
URI / DOI
http://dx.doi.org/10.18559/ebr.2022.1.6
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