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Autor
Bartolacci Francesca (University of Macerata, Italy), Cardoni Andrea (University of Perugia, Italy), Łasak Piotr (Jagiellonian University, Poland), Sadkowski Wojciech (Jagiellonian University, Poland)
Tytuł
An Analytical Framework for Strategic Alliance Formation Between a Cooperative Bank and a Fintech Start-Up: an Italian Case Study
Źródło
Journal of Entrepreneurship, Management and Innovation (JEMI), 2022, vol. 18, nr 4, s. 115-156, tab., rys., bibliogr. s. 144-154
Tytuł własny numeru
Financial Ecologies Framed by Fintech
Słowa kluczowe
Technologie finansowe, Przedsiębiorstwo typu start-up, Banki, Alianse strategiczne, Kluczowe czynniki sukcesu
FinTech, Startup, Banks, Strategic alliances, Key success factors
Uwagi
Klasyfikacja JEL: G21, G23, G34
streszcz., summ.
Abstrakt
CEL: Celem artykułu jest identyfikacja cech charakteryzujących analizowane podmioty, motywacje oraz procesy tworzenia aliansów strategicznych pomiędzy małym bankiem spółdzielczym a start-upem typu fintech. Artykuł wypełnia lukę badawczą w literaturze dotyczącej tej tematyki oraz wyjaśnia czynniki sukcesu aliansu strategicznego zawieranego pomiędzy badanymi podmiotami. METODYKA: Zastosowano jakościowe podejście badawcze, które składa się z dwóch etapów. Pierwszym krokiem było opracowanie ram analitycznych, umożliwiających zrozumienie kluczowych czynników sukcesu w tworzeniu aliansów strategicznych między bankami i start-upami typu fintech. W drugim kroku zastosowano ramy analityczne do analizy studium przypadku, którym był alians strategiczny pomiędzy Banca Popolare di Cortona i start-upem NetFintech. WYNIKI: Z przeprowadzonych badań wynika, że istnieją różne motywy tworzenia aliansów strategicznych między bankami i start-upami typu fintech. Z teoretycznego puntu widzenia motywacje banków opierają się na outsourcingu, innowacjach, ewolucji modelu biznesowego, przewadze konkurencyjnej, oszczędnościach, poprawie jakości świadczonych usług oraz uczenia się. Główne motywy fintechów to dostęp do klientów, pożyczki, licencja bankowa, ekonomia skali, zaufanie i wiarygodność. W części empirycznej ustalono, że głównymi czynnikami sukcesu są strategiczne dopasowanie i hybrydyzacja, kompetencje i doświadczenie, wartość kulturowa i bliskość terytorialna oraz profesjonalizm. IMPLIKACJE: Wyniki poszerzają wiedzę na temat aliansów strategicznych między bankami spółdzielczymi i start-upami typu fintech. Głównym ograniczeniem jest to, że artykuł opiera się tylko na jednym studium przypadku i dotyczy wyłącznie banków spółdzielczych, pomijając inne rodzaje banków. Może on być punktem wyjścia do dalszych badań w tym obszarze. Opisane studium przypadku może być dobrym przykładem do porównywania innych przypadków takich aliansów. Banki spółdzielcze i fintechy typu start-up zaangażowane w alianse strategiczne powinny dzielić swoje zaangażowanie na poziomie zarządzania. Istotne są również procedury tworzenia aliansów strategicznych. ORYGINALNOŚĆ I WARTOŚĆ: Artykuł wnosi istotny wkład do dotychczasowych badań na temat transformacji sektora bankowego pod wpływem technologii finansowych w dwóch obszarach. Po pierwsze opracowaliśmy teoretyczny model kluczowych czynników sukcesu podczas budowania aliansów strategicznych między bankami a start-upami typu fintech. Po drugie, zastosowaliśmy nasz model w kontekście kształtowania aliansów strategicznych między bankami i startupami na lokalnym rynku we Włoszech. W przeciwieństwie do wcześniejszych badań, które dotyczą głównie banków komercyjnych, nasz artykuł dotyczy relacji między bankami spółdzielczymi i start-upami typu fintech. (abstrakt oryginalny)

PURPOSE: The paper aims to identify the characteristics of the entities involved, the motivations and the processes of forming strategic alliances between a small cooperative bank and a fintech start-up. The paper bridges the research gap in the literature and explains the success factors of strategic alliance between considered entities. METHODOLOGY: We applied a typical qualitative research approach that consists of two steps. The first step was to develop an analytical framework to understand the critical success factors for the strategic alliance formation between banks and fintech start-ups. In the second step, we applied the analytical framework for a case study analysis, considering the strategic alliance between the Banca Popolare di Cortona and the NetFintech start-up. FINDINGS: Our research shows that there are different motives for strategic alliance formation for banks and fintech start-ups. From a theoretical point of view, banks' motivations are based on outsourcing, innovation, the evolution of the business model, competitive advantage, saving costs, improving service quality, and learning. The main motives for fintechs include access to customers, loans, banking license, economies of scale, trust, and credibility. In the empirical part, we found that the crucial success factors are strategic alignment and hybridization, competence and experience, cultural value and territorial closeness, and professionalism. IMPLICATIONS: The results develop the knowledge about the best conditions for cooperative banks and fintech start-ups strategic alliances. The main limitation is that the paper is based only on one case study and it is related to cooperative banks and does not embrace other groups of banks. For this reason, it can be a basis for further research in this area. The described case study can be a good example to compare other cases of such alliances. Cooperative banks and fintech start-ups involved in a strategic alliance should share the commitment at the governance level. Critical are also the procedures of the alliance formation. ORIGINALITY AND VALUE: This article provides two main contributions to the literature on the technology-driven transformations of the banking sector. First, we elaborated a theoretical framework of the critical success factors for the bank and fintech start-up strategic alliance formation. Second, we applied the framework with the bank-fintech start-up cooperation in the local market in Italy. Contrary to previous research, which focuses mainly on commercial banks, this article presents the relationship between cooperative banks and fintech start-ups. (original abstract)
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Cytowane przez
Pokaż
ISSN
2299-7075
Język
eng
URI / DOI
https://doi.org/10.7341/20221844
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