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Kabaja Bartłomiej (Cracow University of Economics), Varese Erica (University of Turin)
The Popularity of EU Ecolabel Product Certification in Poland
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska, 2022, z. 163, s. 185-198, bibliogr. 24 poz.
Słowa kluczowe
Etykiety ekoproduktów, Etykiety towarowe, Certyfikacja
Ecolabels, Labels, Certification
Purpose: With the progression of climate change and environmental degradation, eco-labels are becoming an effective tool in distinguishing and promoting ecological products. The regulations established within the European Union tend to facilitate ecological initiatives of enterprises, especially of the ones already focusing on minimizing their impact on the environment. A good example of such activity was the introduction of the EU Ecolabel. The aim of the study was to analyze the popularity of the EU Ecolabel certification granted to products and services from Poland. Design/methodology/approach: To achieve thus adopted goal, the method of desk research was applied. It consists in carrying out an analysis based on secondary data. In this case, the focus was on quantitative data available on the websites and databases of the European Commission, which is the body supervising the EU Ecolabel licensing process. The data in question is characterized by high level of availability and comprehensiveness. Findings: The conducted analysis has led to the conclusion that when considering the number of certified products per number of inhabitants, the number of enterprises or the number of membership years in the European Union, Poland assumes values below the average for the entire Union. Therefore, it was found that the EU Ecolabel certification in Poland is not as popular as in most EU countries. Furthermore, the assessment of the most common categories of certified products has shown that it differs statistically from the EU average in only two cases. Namely, indoor and outdoor paints and varnishes, and hard surface cleaning products - these two categories accounted for a greater share of the total number of certified products in Poland than in the European Union. Practical implications: The results of the study suggest the need for the intensification of actions that should be taken in order to increase the popularity of the EU Ecolabel. This could be achieved by, for example, introducing incentives for businesses and promoting the EU Ecolabel among consumers. Originality/value: The study shows the most up-to-date structure of EU Ecolabel certificates in the European Union countries and Poland. The conducted analysis makes it possible to search for determinants contributing to the increase in the number of certified products.(original abstract)
Pełny tekst
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