- Autor
- Piotrowski Dariusz (Nicolaus Copernicus University)
- Tytuł
- Privacy Frontiers in Customers' Relations with Banks
- Źródło
- Economics and Business Review, 2023, vol. 9 (23), nr 1, s. 119-141, tab., bibliogr. 94 poz.
- Słowa kluczowe
- Ochrona prywatności, Ochrona danych osobowych, Przetwarzanie danych, Sztuczna inteligencja, Etyka biznesu, Media społecznościowe, Banki
Protection of privacy, Personal data protection, Data processing, Artificial intelligence, Business ethics, Social media, Banks - Uwagi
- Klasyfikacja JEL: A13, G21, O33
summ. - Abstrakt
- The widespread use of digital technologies in banking allows banks to obtain and analyse huge amounts of data from different communication channels. While this phenomenon is conducive to improving the quality of services it also increases the risk of privacy breaches. The aim of this study is to identify what factors determine consumer acceptance of banks' use of public access personal data found on social media accounts. The results indicate the importance of the financial incentive and consumers' assessment of banks' information activities regarding the processing of personal data. Determinants relating to the technological sophistication of respondents were also found to be significant, with a particular focus on the ethical evaluation of decisions made by Artificial Intelligence algorithms. The results of the work may be used by banks in practice to adapt the area of personal data management to the requirements of e-privacy and Trustworthy Artificial Intelligence. (original abstract)
- Dostępne w
- Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka SGH im. Profesora Andrzeja Grodka
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu - Pełny tekst
- Pokaż
- Bibliografia
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- Cytowane przez
- ISSN
- 2392-1641
- Język
- eng
- URI / DOI
- https://doi.org/10.18559/ebr.2023.1.5