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Autor
Andik Silvia Dewi Sagita (College of Vocational Studies, IPB University, Indonesia), Rakowska Joanna (Warsaw University of Life Sciences - SGGW, Poland)
Tytuł
The Impact of the Covid-19 Pandemic on Purchasing Chicken Meat Online (a Case Study of Indonesian Consumers)
Wpływ pandemii Covid-19 na zakupy mięsa drobiowego przez internet (studium przypadku konsumentów w Indonezji)
Źródło
Acta Scientiarum Polonorum. Oeconomia, 2022, R. 21, nr 3, s. 5-14, bibliogr. 24 poz.
Słowa kluczowe
Zachowania konsumenta, Mięso drobiowe, Zakupy online, COVID-19
Consumer behaviour, Poultry meat, Online shopping, COVID-19
Uwagi
Klasyfikacja JEL: M310, Q1
streszcz., summ.
Kraj/Region
Indonezja
Indonesia
Abstrakt
Celem pracy było określenie cech konsumentów, którzy dokonują zakupów mięsa drobiowego za pośrednictwem internetowych kanałów zakupowych w czasie pandemii COVID-19. Respondentów zapytano, jak często kupują mięso z kurczaka przez Internet, jakie rodzaje mięsa z kurczaka kupują i jaki jest główny powód, dla którego kupują mięso z kurczaka przez Internet.
Metoda: Łącznie 108 respondentów wypełniło kwestionariusz za pomocą ankiety internetowej od sierpnia do września 2020 r. Do analizy danych wykorzystano testy nieparametryczne.
Wyniki: Wyniki pokazują, że większość indonezyjskich konsumentów przechodzi na zakupy mięsa drobiowego online z powodu wybuchu COVID-19. Wiek, poziom dochodów i wykształcenia oraz płeć mają wpływ na częstotliwość kupowania mięsa drobiowego przez Internet.
Wnioski: Podczas pandemii COVID-19 większość konsumentów przestawia się na zakupy mięsa drobiowego przez Internet, a pod względem socjodemograficznym konsumenci płci męskiej i młodzi ludzie są bardziej zaniepokojeni procedurą dostawy.
Oryginalność: badanie dostarcza dowodów w kontekście przechodzenia indonezyjskich konsumentów na zakupy mięsa drobiowego online podczas pandemii COVID-19, która zmusza konsumentów do dostosowania się do nowej sytuacji. (abstrakt oryginalny)

Aim: This study analyses the characteristics of consumers who purchased chicken meat through online shopping channels during the COVID-19 pandemic. Respondents were asked how often they purchase chicken meat online, the types of chicken meat they purchased, and the main reason they purchase chicken meat online.
Method: A total of 108 respondents completed the questionnaire through an online survey from August to September 2020. Non-parametric tests were applied to process the data.
Results: The results show that in terms of purchasing chicken meat online, the majority of Indonesian consumers have shifted to online purchasing due to the outbreak of COVID-19. Young people, people with adequate in-come, the level of education, and gender have an impact on the frequency of purchasing chicken meat online.
Conclusions: Most consumers shifted to purchasing chicken meat online during the COVID-19 pandemic, and in terms of sociodemographic factors, male consumers and young people are more con-cerned about the delivery procedure. The research provides evidence that Indonesian consumers shifted to the online purchasing of chicken meat during the COVID-19 pandemic, which means consumers adapted to the new situation. (original abstract)
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Bibliografia
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Cytowane przez
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ISSN
1644-0757
Język
eng
URI / DOI
http://dx.doi.org/10.22630/ASPE.2022.21.3.9
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