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Autor
Włodarczyk Katarzyna (University of Szczecin, Poland)
Tytuł
Applications of Psychology in the Analysis of Consumer Behaviour - Selected Issues
Zastosowania psychologii w analizie zachowań konsumentów - wybrane zagadnienia
Źródło
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 2023, nr 3 (67), s. 142-152, tab., bibliogr. 80 poz.
Research Papers of Wrocław University of Economics
Słowa kluczowe
Zachowania konsumenta, Konsumpcja, Psychologia
Consumer behaviour, Consumption, Psychology
Uwagi
Klasyfikacja JEL: D11, Z13
streszcz., summ.
Abstrakt
Psychologia odgrywa szczególnie istotną rolę w badaniu zachowań konsumenckich, ponieważ wykorzystuje badania naukowe na temat natury człowieka oraz czynników społecznych, poznawczych i emocjonalnych w celu lepszego zrozumienia zachowań jednostek. W artykule przedstawiono aspekty wykorzystania psychologii we współczesnych badaniach zachowań konsumenckich. Cele prezentowanego artykułu stanowiły nie tylko prezentacja aktualnych kierunków wykorzystania psychologii w badaniach zachowań konsumenckich, ale także wskazanie dalszych w nawiązaniu do współczesnych zmian na rynku. W tekście zawarto rozważania teoretyczne oparte na literaturze dotyczącej tematu.(abstrakt oryginalny)

Psychology plays an especially significant role in the study of consumer behaviour, as it applies scientific research of human, social, cognitive and emotional factors in order to better understand the behaviour of individuals. The paper presents aspects of the use of psychology in contemporary studies of consumer behaviour. The aim was to indicate the current aspects of the use of psychology in consumer behaviour research and to indicate further directions of using psychology in relation to contemporary changes on the market. The paper features theoretical deliberations based on the literature of the subject.(original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
Pełny tekst
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Bibliografia
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Cytowane przez
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ISSN
1899-3192
Język
eng
URI / DOI
http://dx.doi.org/10.15611/pn.2023.3.13
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