- Autor
- Sagan Adam
- Tytuł
- Metoda środków-celów w badaniach marketingowych. Stan obecny i kierunki rozwoju
Means-End Approach in Marketing Research. Contemporary State of Art and Recent Development - Źródło
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 2003, nr 1004, s. 193-201, bibliogr. 19 poz.
- Tytuł własny numeru
- Badania marketingowe : metody, tendencje, zastosowania
- Słowa kluczowe
- Badania marketingowe, Zachowania konsumenta, Analiza środków-celów
Marketing research, Consumer behaviour, Means-Ends Analysis (MEA) - Uwagi
- summ.
- Abstrakt
- Przedstawiono założenia modelu środków-celów. Analiza środków-celów jest jedną z dynamiczniej rozwijających się perspektyw badawczych w marketingu. Aspiruje ona, by stać się metodologia łączącą zalety wspomaganych komputerowo badań jakościowych i ilościowej analizy danych.
The aim of the paper is to outline the means-end approach in contemporary marketing research. The author examines the issues associated with the basic theoretical assumptions of means end paradigm, various methods of data gathering, identification of individual A-C-V ladders and analysis of means-end chains. "Hard" laddering techniques like semistructured interview, card sorting, product profile scales and AP technique are characterised as well as selected quantitative methods of means-end chains analysis.(original abstract) - Dostępne w
- Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka SGH im. Profesora Andrzeja Grodka
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu - Bibliografia
-
- [l ] Aurifelle J.M., Valette-Florence P., Determination of the Dominant Means-End Chains: A Constrained Clustering Approach, "International Journal of Research in Marketing" 1995 nr 12, s. 267-278.
- Botschen G., Hemetsbergen A., Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standarization, "Journal of Business Research" 1998 nr 42, s. 151-159.
- Botschen G., Thelen E., Hard versus Soft Laddering: Implication for the Appropriate Use, [w:] New Developments and Approaches in Consumer Behavior Research, (eds.) I. Balderjahn, C. Mennicken, E. Vernette; Schaffer Poeschel, Stuttgart 1998.
- Cohen J.B., Warlop L., A Motivational Perspective on Means-End Chains, [w:] Understanding Consumer Decision Making. The Means-End Approach to Marketing and Advertising Strategy, eds. T.J. Reynolds, J.C. Olson, Lawrence Erlbaum Mahwah-London 2001.
- Grunert K.G., What's in a Steak? A Cross - Cultural Study on the Quality Perception of Beef. "Food Quality and Preference" 1997 nr 8, s. 157-174.
- Howard J.A., Sheth, J.N., The Theory of Buyer Behavior, Willey, New York 1969.
- Lin F., Attribute - Conseqence - Value Linkages: A New Technique for Understanding Consumer's Product Knowledge, "Journal of Targeting, Measurement and Analysis for Marketing" 2002 nr 10, s. 339-352.
- Myers J.M., The Benefit Structure Analysis: A New Tool for Product Planning, "Journal of Marketing" 1976 nr 40, s. 23-32.
- Pieters R., Baumgartner H., Allen D.A., A Means-End Chain Approach to Consumer Goal Structures, "International Journal of Research in Marketing" 1995 nr 12, s. 227-244.
- Reynolds T.J., Gutman J., Laddering Theory. Method, Analysis and Interpretation, "Journal of Advertising Research" 1988 nr 2, s. 11-31.
- Reynolds T.J., Perkins W.S., Cognitive Differentiation Analysis: New Methodology for Assessing the Validity of Means-End Hierarchies, "Advances in Consumer Research" 1987 nr 4, s. 109-113.
- Roehrich G., Vallette-Florence P., A Weighted Cluster-Based Analysis of Direct and Indirect Connections in Means-End Chains: An Application to Lingerie Retail, [w:] Workshop on Values and Lifestyle Research in Marketing, (eds.) K.G. Grunert, P. Vallette-Florence; EIASM, Brussels 1991.
- Sagan A., Antropologiczne podejścia w badaniach marketingowych, "Marketing i Rynek" 1999 nr 3-4.
- Sagan A., Metody sieciowe w analizie łańcuchów środków-celów z wykorzystaniem programu UCINET, AE, Kraków 2001, Zeszyty Naukowe nr 558.
- Sagan A., Structural Model of Product Meaning Using Means-End Approach, [w:] Innovations in Classification, [w:] Data Science, and Information Systems, Brandenburg University of Technology, Cottbus 2003 (materiały konferencyjne).
- Ter Hofstede F., Andenaert A., Steenkamp J.B., Wedel M., An Investigation into the Association Pattern Technique as a Quantitative Approach to Measuring Means-End Chains, "International Journal of Research in Marketing" 1998 nr 15, s. 37-50.
- Vallette-Florence P., Rapacchi B, Improvements im Means-End Chain Analysis. Using Graph Theory and Correspondence Analysis, "Journal of Advertising Research" 1991 nr 2, s. 30-45.
- Vanden Abele P., A Means-End Study of Diary Consumption Motivation, No. EC Regulation 1000/90-43ST. EC 1990.
- Young S., Feigen B., Using the Benefit Chain for Improved Strategy Formulation, "Journal of Marketing 1975" nr 39, s. 72-74.
- Cytowane przez
- ISSN
- 0324-8445
- Język
- pol
